Advertising Failure – 101


How to fail at making an advertising campaign work, using the latest of technologies:

  1. Pay a creative agency lots of $$$ to shoot a sequence of animals in the wild with an expensive new digital video camera.
  2. Pay same agency lots of $$$ to add digital after effects and a music backing track.
  3. Get a developer (or two) to setup a website for you with more information about your product you’re advertising.

    And now, for the failure part…

  4. Forget to actually put content up on your website, even more than a week after the video was made live)!

If someone actually did their job, then this was where you were supposed to find out more about the new Samsung NV24HD.

[Not even if you use Samsung’s website search for the product, do you find any information on it.]

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